Yaaaaas MAC is coming to Ulta!
If you’ve been on the Ulta website, in an Ulta store or on beauty blogs, you may know that starting in may 2017 Estée Lauder’s MAC brand will be sold online at ulta.com and will be available for in store purchasing in over 100 select Ulta stores starting in June. Until now, MAC could only be found online, at major department stores, and at their own brick-and-mortar locations. MAC will reportedly have a 200-square-foot section in Ulta stores, which is smaller than most brands. You won’t get to buy the entire line at Ulta, the focus will be on foundations, lip colors, travel-sized products and skin care items. Like all other prestige brands at ulta, you won’t be able to use coupons. Currently you are able to add items to your favorite’s lists on the ulta website and you’ll be able to buy them upon the online launch.
Will you now go to ulta for your fix? For me, It will be easier than going to ulta and then having to go to Macy’s or a MAC store when needing to pick of various items. I frequent the MAC store on Michigan Avenue in Chicago and they are opening an Ulta beauty a few door down this spring. I wonder if they are planning on closing that store or just expanding the brands availability and introducing themselves to a new market. We shall see.