22 Tips for beginner bloggers

These days it seems like everyone I know is launching a blog. Everyone’s  blogging journey will be different. There is no magic one fits all formula. My first blog was a food blog back in 2011, I knew I wanted to blog but I had no real inspiration and no direction. Eventually I just abandoned the blog altogether , but wanting to start a blog was always in the back of mind. In 2016, I launched my current blog Beats By Jes, a beauty and lifestyle blog. With this launch there are some things that I did differently that have really helped me on my new journey and I’d like to share them with you.



  1. Know your target audience- Knowing who you are writing for is essential, you don’t want all of your hard work out there with no one reading it.

  2. Register your blog name on all social media platforms – I suggest trying to register the same name on each platform if possible so that  your readers can find you easily

  3. .Don’t bother with free blogs (blogger, tumblr etc) they own everything you put on their sites. If they want to delete it all one day, they absolutely can . You’ll want a self-hosted blog owned and maintained by YOU .

  4. Know the difference between wordpress “.com” and wordpress “.org”. Simply put, the “.com” version is the free blog website, there is limited access and features. WordPress “.org” is where you can download the WordPress program (free) to be used with a web hosting service like blue host.

  5. Create an editorial calendar. This one is a major key. Knowing what you’re going to write about and when you want to post it will keep you from scrambling for last minute ideas on things to post, which could result in low quality content.

  6. Create a contact page on your blog or make sure there is a way for people to get in touch with you.

  7. Claim your blog on bloglovin’ and start following and interacting with other bloggers.

  8. Choose a theme and decide on branding elements like your logo and color scheme. You want something that people can always recognize and associate with your brand.

  9. Security- Be sure to keep backups of your work offline, use a good security plug in.

  10. Research SEO…please ! Search Engine Optimization or SEO is a term that probably scares people more than it should. It sounds complicated, but it’s easy to understand and as a blogger you need to know everything you can about it.

  11. Decide on Your Blog’s Purpose- Why do people want to read your blog? Are they learning something ? Buying something? Why are coming to your blog?

  12. Join Facebook blog groups, this is a great way to connect with other bloggers.

  13. Focus on content! Growing your social media is great but you don’t want to drive traffic to your blog only to have them leave due to poor content.

  14. Create an email list. Your email list is your way to keep up with your audience.

  15. Make sure you have permission to use all photos displayed on your blog. I personally try to use as many of my own photos as possible, but there are resources online where you can access free stock photos.

  16. Get a decent camera, while it is not absolutely necessary to go out and spend a few hundred bucks on a camera immediately, I do suggest doing some research on cameras. I use the Sony A 5000, check out my review here. Until you get your camera, your iphone camera (or that other brand that makes phones) will be just fine.

  17. Get a laptop, I’m sure there are plenty of successful bloggers who use a desk top computer but for those of us on the go , a lap top is our most essential tool.

  18. Go to blogger events in your area and network with fellow bloggers.

  19. Carry a little note pad or use the notes app on your phone to write down any ideas or inspiration when it hits you so that you don’t lose the idea.

  20. Be yourself! It’s obvious when you are not being your genuine self and people don’t like it.

  21. Don’t expect overnight success- It will take time to build an audience but it will come as long as you keep producing great content. Always keep content at the forefront.

  22.  Familiarize yourself with these three letters, FTC. The federal trade commission mandates that all endorsed content should include a disclosure of any relationships with the brand. Endorsements factor into decisions and it is imperative that you let your readers know immediately when a post is sponsored. I could go on and on about this but I suggest that you research this topic extensively if you plan on monetizing your blog/working with brands.


I hope some of these tips helped. If  you have any additional questions or even additions to the list drop them  below and we can all help each other on our journey. Have fun!


One Reply to “22 Tips for beginner bloggers”

  1. Glad I found this! Much needed info!

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